We're Hiring

Marketing Manager — Own the Growth Engine at Carla Home

Full-Time · Remote (Australia) · Reports directly to the Founders · $150,000 AUD + Super

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About Carla Home

CARLA HOME is a growing Australian home organisation and lifestyle brand built on one idea: Beautifully Different. We design and curate home organisation, kitchen, bathroom and living products that make everyday routines feel a little more considered — sold direct-to-consumer across Australia.

We're a small, founder-led team that moves fast and cares deeply about craft, from product photography to the smallest line of email copy. As we scale past our initial catalogue and into a full always-on growth engine, we're hiring our first dedicated Marketing Manager to own that engine end to end.

The Role

You'll be the owner of CARLA HOME's growth strategy — paid media, lifecycle email, organic social and campaign planning — working alongside our content lead and backend/e-commerce team to turn a beautifully built store into a beautifully run brand.

01

Paid Media

Own and scale Meta, TikTok and Google Ads — managing budget and reporting on CAC, ROAS and LTV.

02

Lifecycle Email

Build and optimise the full Klaviyo lifecycle: welcome, abandoned cart, post-purchase and win-back flows.

03

Organic Social

Set the strategy across Instagram, TikTok, Facebook and Pinterest, working with our content lead on execution.

04

Campaigns & Partnerships

Plan seasonal and always-on campaigns, and source influencer/creator partnerships in the home & lifestyle space.

Key Responsibilities

  • 01Own and scale paid media across Meta, TikTok and Google Ads, managing budget and reporting on CAC, ROAS and LTV.
  • 02Build and optimise the full Klaviyo lifecycle: welcome, abandoned cart, post-purchase and win-back flows, plus campaign calendar.
  • 03Set the organic social strategy across Instagram, TikTok, Facebook and Pinterest, working with our content lead on execution.
  • 04Plan and run seasonal and always-on campaigns (e.g. Father's Day, EOFY, Christmas) from brief to results.
  • 05Source and manage influencer and creator partnerships within the home & lifestyle space.
  • 06Report performance monthly via Looker Studio, translating data into next-period priorities for the founders.
  • 07Act as brand guardian — every campaign should feel unmistakably CARLA HOME.

About You

  • 015+ years in DTC/e-commerce marketing, with real ownership of a P&L or budget.
  • 02A proven track record scaling paid social and lifecycle email for a consumer brand.
  • 03Comfortable working remotely with a small, founder-led team and moving without a big-agency safety net.
  • 04Strong analytical instincts — you read a dashboard before you read your gut.
  • 05Excellent written communication; you'll work closely with international founders and a lean creative team.
  • 06Right to work in Australia required.
  • 07Home, lifestyle, or e-commerce industry experience preferred, not required.

Apply for this role

Skip the résumé black hole — apply directly through our application page. Five short boxes, straight to the founders.

Box 1 of 5 The Basics